Joint Master International Communication Offered by the Geert Hofstede Consortium

On Thursday, the 21st of May 2015, a plaque for our Master International Communication alumna Beatriz De Urquijo-Isoard was officially added onto The Walk of Fame for her achievement in winning the prestigious EUPRERA award for the best master thesis in Communication and PR in 2014.

Her thesis Experience Marketing and Destination Branding: A Qualitative Study of Spanish Consumers’ Decision-Making Process and Image Perception of Mexico and its Magical Towns as a Cultural Touristic Destination was praised by the jury due to its significant contribution to the field of nation’s brand building and experience marketing and for its innovative qualitative multi-method approach. This is the second time in two consecutive years that a MIC alumna has earned a spot on The Walk of Fame. In 2014, Grace Omondi received her plaque for winning the same EUPRERA award in 2013.

Joint Master International Communication

The Master in International Communication is a three semester full-time programme. You will study at two of our four consortium universities during the first two semesters. You choose which ones and in what order.