Grace Omondi, Master in International Communication (MIC) alumna of the School of Communication, Media & IT at Hanze University of Applied Sciences (UAS), Groningen, has won the EUPRERA Master Award for her thesis ‘Corporate Communication for NGOs.’
Grace, her work was chosen as best European Master thesis in the field of PR and Communication from over forty submissions from universities from all over Europe. This award for best Master thesis is annually handed out by the most important European academic network organization in the field of communication: the European Public Relations Education and Research Association (EUPRERA).
In her thesis, Grace describes how storytelling within NGOs can have a positive effect on sponsors. Based on several examples, she shows that a shift is taking place from factual statements to storytelling in the annual reports of organisations. Moreover, Grace developed a model by which organizations can apply storytelling. Meanwhile, Grace has started a career at CABI in Kenya: an organization sponsored by the Bill and Melissa Gates Foundation.
The Euprera Master Award is a great profile boost for Grace in the international world of PR and communication. Grace will receive the award at the Euprera conference which takes place in Barcelona from 3-5 October.