Joint Master International Communication Offered by the Geert Hofstede Consortium
Solve real problems, learn from live experience

Business projects

The MIC is a hands-on programme, therefore during your studies you will be working on solving real cases for transnational companies. Here you can see some of the projects our students have worked on.

  • Partner organisation
    IKEA
  • Type of organisation
    Private company
  • Headquarters
    UK
  • Product
    CSR strategy IKEA Earth Hour, Communication for IKEA FAMILY card, PR strategy for IKEA catalogue
  • Academic year
    2013-2016
  • Academic supervisor
    Robert Minton-Taylor
  • Partner organisation
    Leeds City Council
  • Type of organisation
    Local authority
  • Headquarters
    Leeds, UK
  • Product
    PR campaign for social services, employee communication campaign, PR campaign for leisure centre ‘Tropical World’.
  • Academic year
    2012-2015
  • Academic supervisor
    Shirley Beresford MA and Rudiger Theilmann MA
  • Partner organisation
    METRO Transport of West Yorkshire
  • Type of organisation
    Private company
  • Headquarters
    Leeds, UK
  • Product
    Communication audit of passenger information system
  • Academic year
    2012-2013
  • Academic supervisor
    Shirley Beresford MA and Rudiger Theilmann MA
  • Partner organisation
    World Bank
  • Type of organisation
    NGO
  • Headquarters
    Washington DC, U.S.A
  • Product
    Communication Campaign – Connect4Climate
  • Academic year
    2014-2015
  • Academic supervisor
    Dr. Franz Josef Gellert
  • Partner organisation
    World Bank
  • Type of organisation
    NGO
  • Headquarters
    Washington DC, U.S.A
  • Product
    Contribution to communication strategy
  • Academic year
    2014-2015
  • Academic supervisor
    Dr. Franz Josef Gellert
  • Partner organisation
    Mattel Inc.
  • Type of organisation
    Commercial company
  • Headquarters
    London, UK
  • Product
    Strategic Marketing Communication Advice
  • Academic year
    2014-2015
  • Academic supervisor
    Rudiger Theilmann, MA and Drs. Iekje Smit
  • Partner organisation
    ACN Europe (American Communications Network)
  • Type of organisation
    EU project network organisation
  • Headquarters
    Amsterdam, The Netherlands
  • Product
    Marketing Communication Strategy (entrance to Mexican Market)
  • Academic year
    2014-2015
  • Academic supervisor
    Dr. Franz Josef Gellert
  • Partner organisation
    InterReg NSR project SAIL
  • Type of organisation
    EU project network organisation
  • Headquarters
    The Netherlands
  • Product
    Corporate story
  • Academic year
    2014 - 2015
  • Academic supervisor
    Drs. Iekje Smit

Dissertations

During the third MIC semester, you will write a masters dissertation under the supervision of the two universities that you have studied at during your first and second semesters. You will analyse issues from the field and propose scenarios for addressing these issues. Our students have written many excellent dissertations and here are a few examples of them that have won European awards and achieved Cum Laude.

Award Winning Dissertations

Grace Omondi – EUPRERA Master Thesis Award 2013

Corporate Communication for NGOs: Storytelling as a Platform Reputation Management

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Beatriz de Urquijo Isoard – EUPRERA Master Thesis Award 2014

Experience Marketing and Destination Branding: A Qualitative Study of Spanish Consumers' Decision-Making Process and Image Perception of Mexico and its Magical Towns as a Cultural Touristic Destination

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Alena Lakova – EUPRERA Master Thesis Award 2016

Case Study of the Polish Presidency of the Council of the European Union in 2011: In View of the Upcoming Bulgarian Presidency in 2018

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Cum Laude Dissertations

Emil Slott, 2016

Cultural Boundaries to Media and Information Literacy Teaching: Applying Scandinavian Best-practice Models in Lithuania

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Sandrine Hegelbach, 2016

The Situational Theory of Publics and Social Media: Applying James E. Grunig’s Theory to an Online Context - The Anti-Nuclear Power Movement in Taiwan

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Stefan Tourneur, 2016

Building Trust in a Cloud-first World: Corporate Reputation Management in the Context of Cloud Computing.

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Tuan Pham, 2016

Communicating Corporate Social Responsibility: Investigating Challenges to and Current Methods Used to Communicate CSR

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Aïcha Naesen, 2016

Gender and the Perception of Power in Managerial Communication: A Case-Study at the Headquarters of Royal Philips N.V. in Amsterdam, The Netherlands

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Joint Master International Communication

The Master in International Communication is a three semester full-time programme. You will study at two of our four consortium universities during the first two semesters. You choose which ones and in what order.