Joint Master International Communication Offered by the Geert Hofstede Consortium
Solve real problems, learn from live experience

Business projects

The MIC is a hands-on programme, therefore during your studies you will be working on solving real cases for transnational companies. Here you can see some of the projects our students have worked on.

  • Partner organisation
    IKEA
  • Type of organisation
    Private company
  • Headquarters
    UK
  • Product
    CSR strategy IKEA Earth Hour, Communication for IKEA FAMILY card, PR strategy for IKEA catalogue
  • Academic year
    2013-2016
  • Academic supervisor
    Robert Minton-Taylor
  • Partner organisation
    Leeds City Council
  • Type of organisation
    Local authority
  • Headquarters
    Leeds, UK
  • Product
    PR campaign for social services, employee communication campaign, PR campaign for leisure centre ‘Tropical World’.
  • Academic year
    2012-2015
  • Academic supervisor
    Shirley Beresford MA and Rudiger Theilmann MA
  • Partner organisation
    METRO Transport of West Yorkshire
  • Type of organisation
    Private company
  • Headquarters
    Leeds, UK
  • Product
    Communication audit of passenger information system
  • Academic year
    2012-2013
  • Academic supervisor
    Shirley Beresford MA and Rudiger Theilmann MA
  • Partner organisation
    World Bank
  • Type of organisation
    NGO
  • Headquarters
    Washington DC, U.S.A
  • Product
    Communication Campaign – Connect4Climate
  • Academic year
    2014-2015
  • Academic supervisor
    Dr. Franz Josef Gellert
  • Partner organisation
    World Bank
  • Type of organisation
    NGO
  • Headquarters
    Washington DC, U.S.A
  • Product
    Contribution to communication strategy
  • Academic year
    2014-2015
  • Academic supervisor
    Dr. Franz Josef Gellert
  • Partner organisation
    Mattel Inc.
  • Type of organisation
    Commercial company
  • Headquarters
    London, UK
  • Product
    Strategic Marketing Communication Advice
  • Academic year
    2014-2015
  • Academic supervisor
    Rudiger Theilmann, MA and Drs. Iekje Smit
  • Partner organisation
    ACN Europe (American Communications Network)
  • Type of organisation
    EU project network organisation
  • Headquarters
    Amsterdam, The Netherlands
  • Product
    Marketing Communication Strategy (entrance to Mexican Market)
  • Academic year
    2014-2015
  • Academic supervisor
    Dr. Franz Josef Gellert
  • Partner organisation
    InterReg NSR project SAIL
  • Type of organisation
    EU project network organisation
  • Headquarters
    The Netherlands
  • Product
    Corporate story
  • Academic year
    2014 - 2015
  • Academic supervisor
    Drs. Iekje Smit

Joint Master International Communication

The Master in International Communication is a three semester full-time programme. You will study at two of our four consortium universities during the first two semesters. You choose which ones and in what order.