This year, the MIC had the honour to land a cooperation with the Transition Coalition. The Transition Coalition is a joint force between more than 60 organisations and businesses, which are calling on the Dutch government to give priority to the acceleration of the energy transition and implementation of the Paris Agreement. In collaboration with the coalition, the MIC students are now working on a communication project regarding the energy transition. Therefore, the whole MIC class and their course supervisor were invited to a presentation at Shell’s headquarters located in The Hague.
The trip began last Friday morning where our students travelled all the way from Groningen to The Hague’s city centre. Not only did the company invite the group to see the headquarters in the Netherlands, but also got every single student entry to visit the Generation Discover Festival. This initiative hosted by Royal Dutch Shell is an event to get the younger generation interested in renewable energies, sciences and sustainability. The venue included several tents with different workshops, games and other activities. There, the visitors, and most importantly the younger visitors of the event, were able to explore the serious topics of sustainability and green energy in a fun and interactive way. The presence of a ferris wheel and a live DJ also added to the festival-vibe.
Afterwards, our MICers made their way to meet with Carlijne Mouthaan, External Relations Advisor Energy Transitions at Shell, who welcomed our junior communication professionals in one of the conference rooms. Carlijne prepared a presentation and a short introduction video which showcased the project our students will be working on for the following weeks. The main part of the research will be set around the Transition Coalition’s communication strategy. After the presentation, the students had the chance to ask questions about the project and gather more information about the coalition and the communication challenges and opportunities. Carlijne was more than happy to give our students more input and created a very relaxed, yet professional, atmosphere at the intake.
All in all, our Master students had an eventful and long day in The Hague and are now prepared to work on their professional advice. The MIC wants to thank Carlijne for this unique opportunity to work on this relevant case and for making this meeting a smooth experience for our students. We wish them a lot of success and creativity for their group work. More updates about this interesting project are coming soon.